Best Performing Rich Media Ads
Role: Storyboard / Motion Design / Front-end
Totsy
A display ad that bounced in like a high-energy toddler, ending with a sign-up form that pushed the limits of ad serving technology.
Sonoma Diet
This concept literally spills onto the page. Beyond the storyboard, I did plenty of back-end to eliminate the need for costly third-party video streaming servers.
Lose Weight Wherever You Are
The carousel animation went beyond what the client asked for. Writing custom code that manipulate the z-index might seem ambitious. But it made this unit the winner in our A/B tested campaign.
Arthritis Month
We turned this expandable unit into an interactive sampler of the click-thru landing page. We anticipated the audience was too invested in and not likely to abandon the content of the initial page for a mere CTA on a static ad.
