CarePages | Tomguy

CarePages.com

CarePages.com help relatives of patients create and manage news updates of their hospital stays and recovery. The platform was acquired by Everyday Health and required a rebrand and updates to its UI design and registration process.

This screen illustrates how Everyday Health's SEO driven ads and referral services are incorporated on the landing page.

The rebranding exercise had to reflect the general look and feel of Everyday Health's family of brands.

I proposed a registration process that felt more conversational than task-oriented. In place of a progress bar, the registrant is treated to an animating thumbnail that builds upon each form action.

thomas nguy