Chweebus | Tomguy

Chweebus.com

Role: Branding / Photography / E-commerce Design and Management

I started an online retail brand to experience the risks and rewards of a stakeholder. The following shots are excerpts from my 2018 “Foundation Henleys” Lookbook. Check out: Chweebus.com

While the marketing was targeted at guys, the actual purchasers turned out to be mostly women shopping for male relatives.

Stefan has on a premium knit henley t-shirt which layers as the foundation of a date night wardrobe.

Chweebus is a monthly curated box of casual menswear and accessories. The box sources from a network of local and overseas producers of independent brands.