Esmya | Tomguy

Esmya / Allergan

Unbranded and branded RFP pitch. Leiomyomas (or uterine fibroids) are noncancerous growths of the uterus. Demonstrate how we speak to the condition and attitudes about the disease and treatment. Generate interest and traffic to an unbranded URL. Followed by various branded tactics.

An immersive landing page with a Rorschach-esque pain sliding scale. Click to see Figma demo if movie does not autoplay.

A visual system to mitigate the negative self-perception of Uterine Fibroids.

Branded tactics include a URL, savings card and DTC packaging